A high-ranking executive at Electronic Arts has responded to criticisms of FIFA’s loot box system, saying 90% of people who play FIFA Ultimate Team do not spend real money to open packs. Speaking to Eurogamer, EA chief experience officer Chris Bruzzo defended FIFA’s use of loot boxes, which make a lot of money for EA but have also been controversial and have led to government inquiries.
“Let me be very very clear about this point: nine out of 10 FUT packs that are opened in FIFA are opened with coins. Coins are earned by playing the game Come from Sports betting site VPbet . That’s not real-world money,” Bruzzo said.